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Everyone knows that customers are the livelihood of any business.
If customers begin to trickle, so does the cash flow in the business. The intrinsic value that you bring to your customers is of great importance to secure long-term relationships with them.
Repeat customers are one of the easiest, safest and fastest ways to ensure that your business thrives.
Below are 3 smart ways to guarantee that clients keep coming back to do business with you again and again:
1. Take a “personal” approach
As a business owner you are selling a product or service, but you also buy from other companies as well. Have you ever received a personal note from the heads of any of these companies? Most probably not. On the other hand, if you have ever received a personal correspondence or a thank-you note, how did you feel? Most likely, you felt like doing business with them again.
The personal approach is very effective in having a long-term influence over your customers. To ensure that you have customers paying you for years, all you have to do is get a little friendlier.
Get to know your clients on a personal level, and genuinely interact with them. Ask them for feedback and opinions. This will help you get a glimpse of their interests and could help you target your products and services to them better.
2. Educate and involve
It is important to engage your customers, even if you are not directly selling them a product or service at that time. If you have their email, send them content about topics you feel they’ll be interested in.
For example, since they bought from you, they are likely to have an inclination towards related industries. Update your customers about relevant facts and recent findings so that they are in the loop. This information-based marketing forms a platform for a strong relationship.
3. Leverage marketing and promotions
You can always up sell to customers by promoting “recommended buys” or suggesting items “that other customer have bought.” Apply this technique via a personalized email to the customer and you’ll be sure to see an increase in response and conversions.
Also, leverage social media. Social sites provide a platform for customers to honestly communicate about your product and service and serve as social proof of your business.
Glowing testimonials from customers on your social media sites can be highlighted on the company website. When people read your raving reviews, they will eventually get excited to buy from you.
It is also a good practice to constantly remind customers about your customer service policy. Customers have a lot to remember on a daily basis. Therefore, it is important to showcase your customer service policy and how the business lives up to execute it.
All said and done, it’s important to look at your customers as more than numbers plotted on a quarterly report.
Customers are the lifeblood of a business. So, take time to think of creative ways to reach out to them and form long term business relationships for sustained business growth!