Being a woman entrepreneur in itself, is something to be proud of. As you embark on your journey of converting your creative ideas into a profitable business you need to couple your efforts with some strong marketing strategies.
Here are 5 marketing tips that will help boost your business whether you are offering services or selling a product:
Customers will be more engaged with your products and services when they know where you are coming from. This can be achieved by sharing your story on business’ websites or social media channels. Being a woman-owned business, you will be able to have a stronger customer base when you tell your story since the customer can now relate to you and your background. After all, a repeat customer is one who has developed a relationship with your business journey and values the importance of your product or service.
Social media is very effective in targeting like-minded people. By creating sponsored social media posts on platforms such as Twitter and Facebook you can reach a large number of women in your surrounding geographical area. Once your product or service proves its value, word of mouth marketing (even through social media) can greatly help increase your business.
Content marketing is the current trend in business marketing. Usually, this starts with posting a regular blog on your business website. By regularly posting content related to your business industry, customers are more likely to frequently visit your website for related information. One good strategy for this is to write articles providing remedies and solutions to people’s problems. This increases viewership, website traffic, and therefore more repeat customers.
Customers are generally looking for an expert opinion in order to solve their problem or provide relief with their mundane tasks. One of the best ways to go about this is to provide a free consultation. Potential customers who are impressed by the initial complimentary value you provide will be more likely to believe in the claims of your product and service and there’s a higher chance that they will buy from you.
By partnering with other local business (including other woman-owned businesses) you get the opportunity to have a wider customer base and develop strong relationships within the local community as you do this. The partnership should be a win-win situation for both businesses. For instance, you could co-host an event, market on each other’s social media or split advertising costs.
All said and done, marketing is one aspect of a business that needs continuous work. The more people you connect with, whether on a digital platform or in a local gathering, the more publicity your business gets.
Are you a woman-owned business looking for more networking and marketing opportunities?
Buy a ticket to our 15th Annual WBEC-West Procurement Opportunity Conference!