Page 32 - PSP Flipbook
P. 32
OFFER #4 Create Compelling Incentive
Offer #4-Create Compelling Incentive.
Unless there is a compelling incentive or event, customers might not be motivated. Provide them a gentle push to
move forward with a timely offer.
Consider: “ Dave, I know you are still deciding if you should make a change in the way you do your data collection. I
wanted to let you know that right now we are offering a year end incentive of 15% savings on the suite of services you
were considering. Let me know if you are interested in learning more about this as it will end on December 15. ”
Craft a compelling incentive you can offer or a compelling event you can create. (Don’t forget to
include your company name.)
Place your compelling offer in this box with same person/company as #1, #2, #3. Remember to use
your company name. USE THIS TEXT BOX click here
