Page 9 - PSP Flipbook
P. 9
VALUE PROPOSITION—KEY SENTENCE
Goal: To refine statement to one short sentence. Please fill in the blank spaces in the sentence below!
Please Select one corporation to target in order to focus.
• Why should the corporation purchase from you instead of a competitor or current vendor they are already doing
business with?
• What solution can you provide that corporations that is different from their current vendor or your competitors?
When the Buyer_____(title) choses ______(my product/service), instead of _______(competitor/incumbent),
they will get____________(benefit/solution) because____________(proof/evidence).
Value proposition is a complex principle and one that is subject to interpretation,
but put simply, we believe that value proposition is your business':
•Reason for existing
•Reason to be chosen over its competitors
•Reason for charging what you charge
