Page 22 - PSP Flipbook
P. 22
SALES FUNNEL
Value of a Client # Client Wins Closure Rate Home many Prospects are How much
Company $Annual (Average annual Needed to (# of pitches needed Needed to Meet Goal (# of time does it
Name Sales Goal revenue) Reach Goal to get 1 win) Client Wins x Closure Rate) take to Close
The sales funnel (also known as a revenue funnel or sales process) refers to the buying process
that companies lead customers through when purchasing products.
We are using the funnel to determine how many prospects you need to reach in order to achieve
your sales goal and the timing required to close the sale.
